It’s time to start planning your Year-End fundraising! Most nonprofits make 40% of their yearly revenue within the last 6 weeks of the year. Supporters are motivated by the holiday-giving spirit and take advantage of the opportunity to submit tax-deductible gifts. So it’s important to start thinking about how you can maximize your fundraisers and year-end giving opportunities.

Many nonprofits and businesses are suffering from the uncertainty of today’s economy. As a nonprofit, how can you maximize your fundraisers and giving in a hurting economy? We can look into your donor behaviors and brainstorm new strategies to engage your donors and invite new supporters into your cause, continuing to expand your nonprofit.

At first TikTok was flooded with teens creating dance videos and music-focused material, until companies realized the speed in which content could go viral and wanted a piece of the action. Companies and influencers of all types are now using TikTok to gain traction, advertise, disseminate information, and raise funds for their causes.

Content marketing is often associated with for-profit businesses, but non-profit and non-governmental organizations rely heavily on content marketing too. Although not selling anything, they have a mission for raising funds and need to be discoverable to support their organization’s goals.

To have successful nonprofit marketing involves way more than having every pair of eyes on your campaigns or fundraising initiatives. It means grabbing people's attention. You want people who feel passionate and ready to take action for your cause - the kind that shares your vision, values, and beliefs. Refining your direction is better for your organization in the long run, rather than throwing information out to everyone and anyone, with the hope that your message resonates.

This article will dive into 3 nonprofit marketing tips to help you create your marketing plan. We will cover how to determine your audience, how to define your marketing goals and how to recognize what your key message is.

Find out what the top digital marketing trends are that nonprofit organizations should be aware of, including a look at the future.

Email marketing can help to grow your non-profit organization & build long-term donor relationships. Read the complete guide to nonprofit email marketing.

While nonprofit branding can seem like a daunting challenge, it shouldn't be taken lightly. Follow these 4 important tips for branding your nonprofit.

Donor personas are semi-fictional portrayals of the people you expect to donate to your nonprofit. They allow you to personify your target market by creating a profile that includes a deeper level of demographic and psychographic details. Check out this article for tips on how to create a donor persona for your nonprofit!

Due to the continuing impact of the Covid-19 pandemic, many nonprofits have been forced to cancel their events. However, many organizations pivoted and turned their in-person events into virtual fundraisers. We’ve put together some examples of virtual fundraising events as well as some tips on how to get started. Use these tips and examples to inspire your own virtual event.